The stores are roughly 9,000 square feet and carry items such as home goods, seasonal decor and party supplies, including items from Dollar General's private brands. Its target customers are women who live in suburban areas and have an annual household income that ranges from $50,000 to $125,000, the company said.
She said its average basket size and value is higher than at Dollar General's namesake stores, though she declined to share numbers.įor the dollar store chain, Popshelf is a way to attract new customers and drive up profits. Dollar General said it expects open 1,110 new stores in the coming fiscal year, including Popshelf, Dollar General and the international locations.īut shares fell more than 3% early Thursday, after the company said it anticipates same-store sales will decline this fiscal year.ĭollar General Chief Merchandising Officer Emily Taylor said in an interview that the retailer is speeding up expansion plans for the new store concept because of its popularity with customers.
News of the ambitious expansion plan comes as the retailer said it will test its first international market by opening up to 10 stores in Mexico by the end of fiscal 2022.
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